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September 3, 2026/Joe Kroetch

A hundred years of looking after it

My great-grandfather started buying timberland in Harrison over a hundred years ago. Some of the ground we own will not be developed for another hundred, because that is the timeframe a timber company thinks in.

A hand resting flat against the plated bark of a ponderosa pine.
Archive photograph of the mill at Harrison, Idaho, from the 1890s.

“You don’t just use land. You look after it, and you pass it forward.”

My great-grandfather started buying timberland in Harrison, Idaho over a hundred years ago. We are a timber company before we are anything else, and that shapes the clock we work on. Some of the ground we own will not be developed for another hundred years, because that is a perfectly ordinary planning horizon for timber and an absurd one for almost any other business.

It is also the honest answer to a fair question, which is who is doing this and what happens when they leave. Plenty of land in this corridor is being subdivided right now by people who found a parcel on a map from somewhere else. That is not a moral failing, but it does change what gets decided when a decision costs money and nobody who made it will be here to live with it.

This is home. The standard we are building to is the one we would want to live next to, which is a lower bar to state than to hold and the only one worth stating.

Where it actually stands: roads are going in now, plat recording is targeted for late 2026, and first closings are expected early 2027. Nothing is on the market. Our story has the longer version, four generations of it.